VIRTUAL ONLY: Analytics and Big Data for Accountants


Analytics is the new force driving business. Tools have been created to measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators, many utilizing the unprecedented amount of data now flowing into organizations. In this course you will discuss leading-edge topics in analytics and finance in a session that is packed with useful tips and practical guidance that you can apply immediately.


  • Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects
  • Relating data to return on investment, financial values, and executive decision making
  • Data sources including surveys, interviews, customer satisfaction, engagement, and operational data
  • Visualizing and presenting complex results
  • Ethics and privacy with Big Data


  • Deal with major trends in predictive analytics, optimization, correlation of metrics, and big data.
  • Interpret and manage new trends in analytics techniques affecting your organization.
  • Utilize new tools for data analytics.
  • Critically interpret analytic reports and advise decision makers.
  • Identify how Big Data can be misused even when there is no intent to do harm

Designed For

CFOs, controllers, treasurers, and other financial managers


Mark Conine

Mark serves as the Chief Financial Officer of the Arkansas Student Loan Authority where he is responsible for the management and day-to-day coordination of all financial activities, including bond issuances, investment management, investor relations, and financial statement preparation. Prior to joining the Arkansas Student Loan Authority, Mark served in the tax compliance group of Ernst & Young, LLP and KPMG, LLP in Little Rock, Arkansas. He received a B.A. in Accounting from Ouachita Baptist University and is a licensed Certified Public Accountant and Certified Global Management Accountant in the State of Arkansas. Mark is a member of the Arkansas Society of Certified Public Accountants and the American Institute of Certified Public Accountants. He enjoys serving as a continuing professional education instructor for the Arkansas Society of Certified Public Accountants and is a frequent speaker at CPE conferences, student loan financing conferences, and local CPA chapter meetings. Mark is also a licensed real estate agent in the state of Arkansas.